Waxing the City approached Metzger Associates three years ago when they were just a small waxing salon with locations in downtown Denver, the Denver Tech Center and Boulder. Since then, Metzger has not only assisted Waxing the City with their traditional marketing communications, but also created a vibrant, colorful online community that openly converses about hairy situations, waxing and manscaping. READ MORE
XINGtea is a Denver company that provides 14 flavors of green tea-based beverages that are served ready-to-drink. XINGtea is made with natural ingredients, no preservatives, a hint of black tea for a smooth taste, and is sweetened with pure cane sugar and honey. Wildly popular, XINGtea is available in 47 states, and the company continues growing. READ MORE
Working with Metzger is not only an exercise in learning the latest technology in the ever changing world of the Internet, but it is fun. They have continually delivered on websites, SEO, and overall web functionality for our clients. But behind the knowledge and dependability of Metzger lives a group of people that I enjoy spending my time with throughout the day on calls and meetings. Expertise — and a couple of laughs — what more could you ask for? We are lucky to have them as partners.
-Audrey Boixo, Co-owner, scbg advertising
Metzger began working with TechStars at its founding in 2007 as a part of our commitment to support entrepreneurism and the local startup community. The public relations program was established to increase awareness within the tech industry with the goal of raising venture capital for the new companies and attracting mentors and advisers for the program.
Boulder-based start-up company Radish Systems is changing the way businesses communicate with their customers, personnel and prospects. The company has developed the first mobile communications technology, called ChoiceView, which allows smartphone users to receive complex visual information delivered by a business while simultaneously talking to a customer service or technical support representative. Radish Systems, with the support of Metzger Associates, used the 2011 Consumer Electronics Show to launch their ChoiceView technology.
Realis Real Estate Software came to Metzger with a challenge to rebrand and reposition itself as a leading software company in the real estate industry. Formerly named REO Maestro, the old branding exclusively focused on the real estate-owned (REO) property market. Ready to expand within the real estate industry, Realis underwent a complete re-branding and needed Metzger’s help to expand awareness beyond their contacts in this niche market.
Renowned real estate company, RE/MAX and their publishing partner, Hungry Eye Media recently launched ABOVE magazine, a resource for RE/MAX’s more than 100,000 agents worldwide. The print publication features interviews, insightful real estate articles, and marketing advice for agents of all experience levels. READ MORE
by Andrea Davis
Concept & Promotion
Metzger Associates’ client Green Garage is an eco-friendly, full-service car care shop with locations in Boulder and Denver and future plans to franchise nationally. Their goal is to make people’s cars run longer and help save the environment with innovations like green oil filters to increase time between changes, snow tires for harsh Colorado winters and inflating tires with nitrogen for increased fuel economy. READ MORE
Theresa Preston, founder of MyHandleBar, came to Metzger Associates with a unique idea and a blank piece of paper. The concept was a 16-person party bike to roam the streets of Boulder and Fort Collins. Originally from the Netherlands, these bikes have been popular for decades overseas and for years in Minneapolis.
Educational Measures approached us to help them build a better website through fresh design and search engine optimization (SEO). We worked closely together to develop a simple, yet memorable design, a layout that leads the eye through important content, and images that better-communicate the products and services they offer.
AC Golden Brewing Company uses new technology to sell beer the old fashioned way – by word-of-mouth. Instead of using traditional advertising or media relations to get the word out about their latest brand, Colorado Native Lager, we’re using mobile, interactive technology called SnapTags to go where Colorado Native’s consumers are, engage them in conversations and enlist them as passionate brand evangelists.
For more than a decade, Red Earth Software has been a leading innovator and creator of email management software. Based in Boulder, Red Earth has created the most complete suite of email policy enforcement tools under the Policy Patrol brand to serve organizations of every size.
Coalfire Systems is an independent IT Audit and Compliance firm that conducts vulnerability testing and completes more than 1,000 projects annually for customers in retail, financial services, healthcare, government and utilities. Coalfire has been quietly working behind the scenes on projects for major enterprises for more than a decade and was ready for a more direct communications approach.
THWSSC wanted a website that reflected the sophisticated, yet comforting atmosphere their Dallas-Fort Worth surgical facility has to offer. A leader in minimally invasive surgery (MIS) procedures for men and women, it was a priority for our client to showcase not only the benefits of MIS over other, more traditional procedures, but also the many, perhaps lesser-known applications of MIS procedures.
In conjunction with our other communication efforts for Green Garage, Metzger was tasked with building a website that would match the revolutionary vision of the company. We worked with the Green Garage team to blend the clean, open feel of their shops with best practices in web design, user-experience, and search engine optimization (SEO).
Backpacker Magazine, a publication of Active Interest Media, approached us to help build a series of landing pages for sweepstakes sponsored by their partners. To date, we’ve developed landing pages for sweepstakes entries for Texas Tourism, SPOT, Sierra Designs, Maine Tourism, and Therm-a-Rest. These pages include custom designs incorporating visual elements from existing campaign collateral and custom-built entry forms to collect marketing data from entrants.