By Andrea Jensen
The 2014 Winter Olympics in Sochi, Russia have come and gone. Perhaps more popular than the actual Olympics was the bad publicity endured by the host city.
by Matt Bennett
When it comes to data security breaches, it’s been a tough stretch for retailers. Michaels, Target and Neiman Marcus- all recent victims of sizable breaches in which the personal and/or credit and debit card information of tens of millions of customers was compromised.
So who handled it best from a PR standpoint? Here are the three breaches in order of occurrence:
By Jennifer Stevens, Graphic/Web Designer, Metzger Associates
Thinking about starting or building a new business? If so, one of the best places to start is online. There are a number of channels that you can use to get your business off to a great start, but the most common are a website and/or blog along with some sort of social media page/profile. Utilizing these basic channels will not only help potential clients find you, but will also help you reach out to new clients.
By Amanda King
“Blackfish,” Gabriela Cowperthwaite’s independent documentary that took the country by storm, premiered in January at the Sundance FilmFestival. Since its debut, the movie has received the sort of exposure that most filmmakers – both independent and mainstream – can only dream about.
For those of you who have been living under a rock, the plot of the film unfolds around the psychological damage inflicted on captive killer whales at SeaWorld and how that treatment led to fatalities among their trainers.
The film has been touted by some as “the best film of 2013,” while the media has laid siege to the SeaWorld Corporation.
Of course, this is nothing new for SeaWorld. The company has a history of bad publicity, beginning in 1993 with the release of “Free Willy,” continuing with periodic instances of animal attacks on trainers, and culminating in the brutal slaying of one of SeaWorld’s senior trainers by an orca.
Image: Jaque Davis, Creative Commons
By Amy Little
On September 26, Google announced that it had made an update to its algorithm more than a month ago. They’re calling the update Hummingbird, and it affects a reported 90 percent of searches.
Let me save you going back to re-read that last sentence: it affects nine out of every 10 searches. Last year Google handled approximately 1.9 trillion searches. That’s an average of 5.1 billion searches per day, so we can expect Hummingbird to affect around 4.6 billion searches per day, or probably more, if search volume continues to grow as it has in previous years.
How are searches affected? READ MORE
by Bri Rios
Visual content continues to grow and short videos are becoming integral to a brand’s relevance. With Twitter and Facebook now both having video services, the need for brands to incorporate these apps into their digital strategy becomes even more important. Instagram, the mobile photo-sharing app owned by Facebook, announced a new feature that now supports videos on its timeline. Users can create and post 15-second videos to share with their followers. The update has stirred up public controversy that this new feature will put an end to Vine, the short-video app owned by Twitter.
I had the chance to check out Google Glass last week at Boulder Open Coffee Club. That experience, coupled with the news that Apple may have patented the name “iWatch,” got me thinking about wearable tech. Is this our possible future, or will we look back at these attempts in a few years and wonder what the heck we were thinking? READ MORE
Metzger is hiring. We do “traditional” PR, social media management, online and offline creative, help our clients with SEO and PPC and we design and develop websites. It’s a pretty cool place to work, and we’re looking for an Account Coordinator and Account Executive to join our team.
Our clients typically do “hard stuff” — we focus on companies that work in technology, telecommunications, social media, software, hardware… you get the idea. READ MORE
by Adam Felgar
Working from home, a coffee shop or other locale has become more acceptable and even expected for some employees. Staying connected is easy, so why not blow a morning working at a coffee roaster, right? For me though, the concept seems nice but doesn’t quite stack up to the actual workplace. READ MORE
Instagram pinch hitting for the New York Times?
Instagram made big news this week, and not for pictures of half-eaten Chipotle burritos. Once cited as “Twitter for people who can’t read,” the photo sharing platform made headlines, literally, with a picture of Alex Rodriguez that was taken with the app featured above the fold on the Sunday Edition of the New York Times.
What this means for Instagram: it’s not just for #thinspiration anymore. If a pic taken on an iPhone, even one taken by a pro, can make the cover of the NYT, who needs a camera? Is traditional photography (even) dead(er)? Or does this open the door for professional work from folks who can’t afford professional equipment?
What this means for the New York Times: Coming off of quite a few big hits, the Times is proving that ‘traditional’ doesn’t mean ‘antiquated’. Keeping the full-length feature alive online and bringing social media to the front page, the NYT is on time and on trend. And digital subscription numbers continue to rise two years after the paper introduced its paywall, proving that readers are willing to pay for quality journalism. And that they really love #earlybird.