We Are Hiring!

Office Workouts Metzger is hiring. We do “traditional” PR, social media management, online and offline creative, help our clients with SEO and PPC and we design and develop websites. It’s a pretty cool place to work, and we’re looking for an Account Coordinator and Account Executive to join our team.

Our clients typically do “hard stuff” — we focus on companies that work in technology, telecommunications, social media, software, hardware… you get the idea.

We believe truly effective communication is part art and part science. Too much of either is like a kindergartner on a see-saw with the starting high school linebacker — it just doesn’t work. We bring all the elements together — the words, the code, the analysis, and the look and feel. The right tools perfectly balanced deliver the results our clients expect.

If you’re really good at something, it gets in your blood. That’s how we approach the work we do for our clients. We all have AP Stylebooks, and our news releases show it. We send emails at midnight and tweet at 5 a.m. Reporters call us for ideas. We attend CES. We get excited about Google updates, new Macs and Facebook privacy changes. Best of all, we get excited when we help our clients navigate these waters and grow their businesses.

 

Overview of Job Description: Account Coordinator 

Our account coordinators are the day-to-day support on client accounts. You must have excellent time management skills, be deadline driven, have effective written and verbal communication skills and be eager to grow with in the public relations field.

Daily duties include:

  • Develop, update, maintain and manage editorial calendars
  • Develop, update, maintain and manage media lists
  • Create and distribute monthly clipping reports
  • Manage distribution services (i.e. BusinessWire)
  • Manage online tools
  • Develop and manage reporting for clients
  • Research
  • Account maintenance
  • Specialized research on tactics for specific clients and projects such as Google Ad Words, social media tools, blogging, etc.
  • General and overall support to account teams
  • Administrative tasks to support account/client teams and agency

Qualifications 

  • Entry level to 2 years of experience in a public relations agency experience as an intern or account coordinator position.
  • Undergraduate degree in a variety of areas, including but not limited to public relations, marketing, journalism, English, business management, etc.

 

Overview of Job Description: Account Executive  

Our account executives are the day-to-day leads and contacts on client accounts. You must have excellent time management skills, be deadline driven, have effective written and verbal communications skills, and not be afraid to ask questions if you do not understand something.

Daily duties include: 

  • Attend regular meetings with clients.
  • Advise clients on direction, communication needs and image.
  • Participate in the team planning and creative processes to develop campaigns and programs.
  • Help conceive and draft tactical/strategic plans for clients.
  • Assist in the production of communications tools such as project plans, news releases, key messages, brochures, web sites, newsletters, advertisements, etc.
  • Work with local and national media to develop relationships, deliver information, respond to informational requests and work collaboratively on news stories related to clients’ field of expertise.
  • Lead and assist with formal and informal research projects.
  • Collaborate and communicate with other members of the public relations team, including development and training of account coordinators and interns.
  • Develop strategic planning and creativity in client service and tactical applications.
  • Develop news sense and understanding of trends and issues impacting clients, markets, individuals, etc.

Qualifications 

  • Must have 2 – 5 years of public relations agency experience as an account coordinator or account executive position.
  • Must know how to use Cision or Vocus, news release wire services, Facebook, Twitter, Goggle+, and Pinterest.
  • Must have experience creating a media list.
  • Must have experience writing and distributing a news release.
  • Must have a bachelor’s degree in communications, public relations, journalism, marketing, business or a related field of study.
  • Experience with high tech, healthcare and energy public relations a plus.

 

To Apply for Either Position

Send us a resume to hr@metzger.com with cover letter and writing samples.

 

 

I Want a Cubicle, Seriously

by Adam Felgar

Cubicle HeavenWorking from home, a coffee shop or other locale has become more acceptable and even expected for some employees. Staying connected is easy, so why not blow a morning working at a coffee roaster, right? For me though, the concept seems nice but doesn’t quite stack up to the actual workplace. READ MORE

WTFriday: Flag on the Play

Instagram pinch hitting for the New York Times?

Instagram made big news this week, and not for pictures of half-eaten Chipotle burritos. Once cited as “Twitter for people who can’t read,” the photo sharing platform made headlines, literally, with a picture of Alex Rodriguez that was taken with the app featured above the fold on the Sunday Edition of the New York Times.

TAMPA, FL - FEBRUARY 27: (EDITOR'S NOTE: Image was shot with an iPhone using Instagram) Alex Rodriguez #13 of the New York Yankees poses for a portrait during the New York Yankees Photo Day on February 27, 2012 in Tampa, Florida.  (Photo by Nick Laham/Getty Images)

TAMPA, FL – FEBRUARY 27: (EDITOR’S NOTE: Image was shot with an iPhone using Instagram) Alex Rodriguez #13 of the New York Yankees poses for a portrait during the New York Yankees Photo Day on February 27, 2012 in Tampa, Florida. (Photo by Nick Laham/Getty Images)

What this means for Instagram: it’s not just for #thinspiration anymore. If a pic taken on an iPhone, even one taken by a pro, can make the cover of the NYT, who needs a camera? Is traditional photography (even) dead(er)? Or does this open the door for professional work from folks who can’t afford professional equipment?

What this means for the New York Times: Coming off of quite a few big hits, the Times is proving that ‘traditional’ doesn’t mean ‘antiquated’. Keeping the full-length feature alive online and bringing social media to the front page, the NYT is on time and on trend. And digital subscription numbers continue to rise two years after the paper introduced its paywall, proving that readers are willing to pay for quality journalism. And that they really love #earlybird.

READ MORE

WTFriday: A lesson on viral marketing

Still wondering why your Facebook feed went red this week? As two high profile same-sex marriage cases were argued before the Supreme Court, the Human Rights Campaign (HRC) capitalized on the momentum of the movement by launching one of the most impressive viral campaigns in recent history, calling marriage equality the “civil rights battle of our generation.”

The HRC shared this red and pink version of its logo on Facebook on Monday with the following message:

url

Follow @HRC on Twitter and at www.hrc.org/blog for live-updates from the first day of the Supreme Court hearings. Make sure you wear red to show your support for marriage equality. And make your Facebook profile red too!

By  Tuesday afternoon, the post had been shared over 45,000 times and had received over 13,000 “likes.” Facebook claimed a 120 percent increase in profile photo updates over the course of the day.

READ MORE

Facebook Will Introduce Hashtags (Soon?) and Wants to Kill Twitter

tweetdeck-killedLast week Twitter turned seven and Facebook is hoping this is the last birthday the social network will celebrate. To help with that, Facebook is preparing to introduce hashtags (maybe).

Twitter made the hashtag famous and Instagram added to the frenzy. Some people are hashtag crazy. FYI, you don’t need to hashtag generic words in your captions or tweets. Hashtags should be reserved for conversation.

Currently Facebook users can tag people, pages and location and check in at a physical location (which kind of killed Foursquare for awhile). However, the search functionality really hasn’t been there. READ MORE

How Do You Feel About Telecommuting? Passions Run High.

media-upload

On Feb. 25, Marissa Mayer, the CEO of Yahoo!, announced that all employees working remotely must now work from an office. Then all hell broke loose. This decision has spurred conversations both for and against working remotely. Mayer has been portrayed in the media as a traitor to working mothers, especially since she brings her baby and nanny to work daily to a customized nursery she built with her own money.

At Metzger, working remotely is only an option when necessary, but staff has strong opinions on both sides of the spectrum. READ MORE

Legislation and Unintended Consequences

Stephen SchultzeWe were fortunate to have Stephen J. Schultze, the associate director of the Center for Information Technology Policy at Princeton University, join us Friday for the Metzger Open Access Forum. During his talk, Stephen covered a number of topics that affect many of us in the technology and start-up communities, but all too often fly under the radar. READ MORE

The News Lives On

by John Metzger

I hadn’t been in a big Denver newsroom in a while, and felt a little nostalgic while visiting tech reporter Andy Vuong at the Post’s offices this week. After our team debriefed him on a client’s pending product launch, Andy was kind enough to give us a quick tour of the ‘ol newsroom. Though not really that old – the shiny new “joint operating agreement” building went up not even ten years ago – it stands as a brick and mortar monument to a short-sighted newspaper industry that once lived in two-newspaper towns and that the Internet hadn’t eaten for lunch yet. READ MORE

Catching a Journalist’s Eye

posted by Andrea Davis

Matt Branaugh

Public relations professionals today are—rightly so—highly focused on the rapidly changing media landscape and how to harness social media for the good of their companies and clients.

However, great value remains in good ol’ fashioned media relations—developing a strong pitch to a carefully targeted reporter who then writes a positive story.

Metzger began pitching a story on our client the Denver Rescue Mission and their outstanding work with the Family & Senior Homeless Initiative (FSHI) to Matt Branaugh, writing for Christianity Today. It was a large story which required many hours of research from Matt, but the result was a positive story in a targeted media outlet that may lead to expansion of a program that has proven to improve the homeless situation in Denver.

After the story was published, we went back to Matt and asked him about our pitch and what drew him to the story. Below is the Q&A with his insights on what makes a compelling story and what they look for or reject in pitches.

READ MORE

WILD Summit 2013: A Recap

by Samantha McCue

This month, I had the privilege of attending the first-ever WILD Summit hosted by the Women’s Council of CU Boulder’s Deming Center, and what a privilege it was. This one-day leadership development conference was sold out, and attendees included more than 300 women (and some men, too) in both distinguished and up-and-coming business leadership roles. As I hustled to claim a seat in the crowded ballroom, it was evident that this event was just the beginning of a long road toward empowering and connecting women as leaders in today’s fast-paced society. READ MORE

Copyright © 2013 Metzger Associates