Coalfire Systems is an independent IT Audit and Compliance firm that conducts vulnerability testing and completes more than 1,000 projects annually for customers in retail, financial services, healthcare, government and utilities. Coalfire has been quietly working behind the scenes on projects for major enterprises for more than a decade and was ready for a more direct communications approach.
Metzger Associates came on board to create a holistic digital marketing and communications program, including thought leadership, media relations, social media and search engine optimization as the company expanded into New York City, Dallas and Seattle.
Metzger developed a digital marketing strategy to increase the Coalfire Systems site authority by developing highly engaging content that influences search rankings.
To complement their digital strategy, Coalfire Systems launched an aggressive social media and public relations campaign to position themselves as experts in IT auditing and compliance and as willing resources for analysts and media.
Coalfire executives have so far appeared in Reuters, Dow Jones, InformationWeek, Computerworld Australia, Denver Post and Dark Reading.
Author : Metzger
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