Google’s Hummingbird Update: What’s it mean for users and content producers?
Image: Jaque Davis, Creative Commons
By Amy Little
On September 26, Google announced that it had made an update to its algorithm more than a month ago. They’re calling the update Hummingbird, and it affects a reported 90 percent of searches.
Let me save you going back to re-read that last sentence: it affects nine out of every 10 searches. Last year Google handled approximately 1.9 trillion searches. That’s an average of 5.1 billion searches per day, so we can expect Hummingbird to affect around 4.6 billion searches per day, or probably more, if search volume continues to grow as it has in previous years.
How are searches affected? READ MORE