Amy Little

Digital Services Manager

• Direct: (720) 833-5923

Don't let the title fool you. I don't wear pant suits or tape Dilbert comics around my workspace, and you're more likely to run into me at Happy Hour than hanging around the water cooler. I'm focused on finding the perfect digital communication strategies for my clients, and I'm lucky to have a whole team of enthusiastic and talented developers, designers and SEO specialists behind me to help put those strategies into action.

At Metzger, our our daily mantra is to balance "the art and science of communication." I've also come to practice an additional art: "the art of figuring it out." Beyond simple problem solving, I enjoy picking things apart (ideas, communities, websites, toaster ovens, etc., etc.), finding out what makes them work and identifying ways to make them work better. I have a hard time accepting "just because" as an answer, but it's highly preferable to the alternative, "because that's the way we've always done it."

Leading Metzger's digital practice is an exercise in creative multitasking, and I'm proud to be a part of a group of professionals who push the envelope of our practice, and push each other to new levels of excellence in every endeavor. We combine quantitative data such as website analytics and keyword ranking with qualitative discussion about a client's brand message and relationship with its community to complete a very detailed portrait of our clients' business and help them plan and prepare for the future.

I earned a master’s degree in Communication from the University of South Alabama in 2006 and began my career in marketing and public relations in the insurance and financial services field. An urge for adventure led me to Colorado in 2008 where I continued to develop my portfolio with freelance web writing and creating user documentation for proprietary and custom content management systems. I joined Metzger Associates in 2010.