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I am an Account Executive at Metzger Associates. From writing blogs, growing Facebook fan bases, creating strategic Twitter promotions and viral campaigns that grow my clients’ customer bases, I help my clients create brand awareness.
My focus is on strategic brand management and integrated marketing communications for both large and small, local and national companies ranging from the beverage industry to healthcare. I combine my deep knowledge of social media and traditional public relations to provide results-driven communications programs for her clients.
My professional career began in New York City where I interned at several marketing communications agencies, working on high profile accounts such as UNICEF and planning large-scale events such as the American Diabetes Association gala. I then moved to Denver in the summer of 2010 to work for a consumer-based social media agency where I learned every aspect of what to do and not to do in strategic social media programs. I joined Metzger in the fall of 2010, where I combine my rich experience in traditional media relations, social media and strategic communications to benefit my clients.
Author : Alex Weissner
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