New Media

It’s no secret the media landscape is changing, and those that practice “traditional” media relations are racing to catch up.

While many companies are fearful of conventional media and other new media technologies and applications, other businesses are diving head first into this world of new possibilities without first checking to see if there is water in the pool. Taking advantage of new media requires more than designing a fancy online media room or writing creative blog postings. Many companies need to ask if they should even have a blog in the first place!

Thriving in today’s new media world is so much more than being on top of the trends, it’s about creating and actually driving the trends – something Metzger Associates does well. Each year our agency hosts The New Media Summit, a nationally watched gathering of the very people who are creating the technology that make the trends and the journalists, bloggers and casters that report on them. We’re also a part of the conversation that’s helping form how the next wave of media works.

As one of the nation’s leading experts on new media communication and measurement techniques, the team at Metzger Associates has perhaps the country’s best understanding of how to incorporate and push the envelope of new media applications to build your company’s brand and reach previously unreachable audiences. At the same time, we can help you watch what’s being said and understand what to do – before the conversation becomes a crisis.

We’ve also got the connections and reputation to make it happen. From a simple podcast to making Twitter.com work for your business, we help our clients know when to Pownce and when to Digg. Our understanding and expertise in the fast-paced, ever-changing world of technology enables us to go beyond the ordinary, to expand our reach and create a buzz and awareness for our clients that “old school” public relations just can’t do.