Measurement & Results

Most PR firms bury their heads in the sand and tell you that measurement is too difficult, inaccurate or really isn’t necessary. Others tell their clients that measurement is too expensive. While still, other firms overwhelm and inundate you with stacks of newspaper articles representing miles of ink trying to convince you that "any publicity is good publicity" and "guaranteed" media impressions are the gold standard of success. The difficulty of measuring success as "output", however, is that it is very difficult to relate that output back to actual business outcomes and bottom-lines.

While measurement is critical in public relations, Metzger Associates takes a very different approach. The real driving force behind an effective strategic public relations program is how your key audiences’ feelings and impressions, and ultimately their actions, have been changed. At Metzger Associates, measurement is defined by our success in positioning your company at the table of discussion and your executives as thought leaders and innovators within your industry. This is how Metzger Associates defines and measures success. In other words, the quality and quantity of the public discussion about your company as well as its position in the marketplace is directly related to your business’ success.